How Supply Chain Activities Within Dell Support Its Competitive Advantage

Introduction

Dell Corporation, with headquarters in Texas, is a worldwide information technology that gives its customers various services and solutions through various distributors. The company operates all over the globe through its subsidiaries (Slone, 2004). The company is focused on offering solutions and services that are more effectual, easily accessible and easily manageable.

The company increased in customer base through listening to customers and making solutions to meet customers’ requirements (Bowersox and Stank, 2000). The company initiated a broad transformation aimed at becoming an end-to-end technology solution company. The company since its formation has expanded its servers, networking, enterprise solutions and storage services. The company has also majored on growing customer computing offerings, which entails modality and desktop services.

The failure or prosperity of a company depends on its ability to organize and take control of flow of it materials, information in and outside the company. The flow is called supply chain. Due to the complexity of a supply chain and since they can entail other businesses, at times problems occur in supply chains (Bowersox and Stank, 2000). The problems and delays that may be in supply chains result in delays, and customer dissatisfaction or may lead to increased prices of goods or services. Global operation companies for instance Dell, have their success depends on the management of their supply chains (Dent, 2001). This paper describes Dell’s supply chain management, its nature and the types it uses and the extent to which supply chain activities within Dell support its competitive advantage.  

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