How Supply Chain Activities Within Dell Support
Its Competitive Advantage
Introduction
Dell
Corporation, with headquarters in Texas, is a worldwide information technology that
gives its customers various services and solutions through various
distributors. The company operates all over the globe through its subsidiaries
(Slone, 2004). The company is focused on offering solutions and services that
are more effectual, easily accessible and easily manageable.
The
company increased in customer base through listening to customers and making
solutions to meet customers’ requirements (Bowersox and Stank, 2000). The
company initiated a broad transformation aimed at becoming an end-to-end
technology solution company. The company since its formation has expanded its
servers, networking, enterprise solutions and storage services. The company has
also majored on growing customer computing offerings, which entails modality
and desktop services.
The
failure or prosperity of a company depends on its ability to organize and take
control of flow of it materials, information in and outside the company. The
flow is called supply chain. Due to the complexity of a supply chain and since
they can entail other businesses, at times problems occur in supply chains
(Bowersox and Stank, 2000). The problems and delays that may be in supply
chains result in delays, and customer dissatisfaction or may lead to increased
prices of goods or services. Global operation companies for instance Dell, have
their success depends on the management of their supply chains (Dent, 2001). This
paper describes Dell’s supply chain management, its nature and the types it
uses and the extent to which supply chain activities within Dell support its
competitive advantage.
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